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About Sirecam

About Sirecam

About Sirecam ©Airstrip

Since its inception in 2003, Sirecam has become the preferred supplier of online video footage to the Thoroughbred Breeding Industry in Australasia,the UK, Ireland and more recently the USA.


Sirecam films yearlings for every major sale throughout Australia, New Zealand, UK, Ireland and the USA. In Australia, the 2010 sales season saw an average of more than 75% of each catalogue filmed. Furthermore, Sirecam filmed at least 85% of the top 20 lots at of the each major sales.

In 2010 Sirecam launched into the USA with our online video marketing services being offered to consignors for the Keeneland September Yearling Sale in Lexington KY.

Sirecams unique online videos allow trainers, breeders, consignors and bloodstock agents to communicate to their domestic and global client base like never before.

Sirecam aims to expose yearlings to as many potential buyers on a global scale as possible, with the view that Sirecam videos deliver increased interest, increased bidding activity and ultimately higher prices. 

Stallions are another important part of Sirecams business. More than 100 stallions were filmed in 2010. Stallion videos are showcased on Sirecam and on all major Thorougbred and Breeding websites. Stallion videos can include parading, paddock footage, race vision and progeny highlights. Pedigree links will also soon be available for all Sirecam stallion clips.

Sirecam offer a range of filming, production and end-to-end multimedia solutions for the thoroughbred industry. A popular example of Sirecams production and marketing services was the Divine Madonna DVD.

In conjunction with Widden Stud and trainer Mark Kavanagh, Sirecam produced a promotional DVD that was sent out to many potential buyers before her sale at the Gold Coast Magic Millions Broodmare sale.

Her price of $2.7million was the highest recorded at a Magic Millions sale eclipsing the previous record of $2.2million.


Please contact Sirecam for all your filming and production requirements.

We look forward to working with you!

 

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